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Data Protection Declaration


1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is benuta GmbH, Hohe Str. 87, 53119 Bonn, Deutschland, Tel.: +49 (0) 228 - 96 96 89-5, Fax: +49 (0) 228 - 96 96 89-5, E-Mail: [email protected] The controller in charge of the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string https:// and the lock symbol in your browser line.

2) Data Collection When You Visit Our Website

When using our website for information only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the moment of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

Data processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, if there are any concrete indications of illegal use.

3) Cookies

In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the content of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies set by us, the processing is carried out in accordance with Art. 6 (1) point b GDPR either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit. We work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). You will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following sections. Please note that you can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://www.mozilla.org/en-US/privacy/websites/#cookies
Google: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Opera: http://help.opera.com/Windows/10.20/en/cookies.html

Please note that the functionality of our website may be limited if cookies are not accepted.

4) Contacting

In the context of contacting us (e.g. via contact form or e-mail), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of responding to your request or for establishing contact and for the associated technical administration. The legal basis for processing data is our legitimate interest in responding to your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.

5) Data Processing When Opening a Customer Account and for Contract Processing

Pursuant to Art. 6 (1) point b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. It is possible to delete your customer account at any time. This can be done by sending a message to the above-mentioned address of the controller. We store and use the data provided by you for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked in consideration of tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by our site, about which we will inform you accordingly below.

6) Commentary Function

Within the scope of the commentary function on this website, in addition to your comment, information on the time of writing the comment and the name of the commentator you have chosen are stored and published on the website. Furthermore, your IP address is logged and stored. This IP address is stored for security reasons, in case the person concerned violates the rights of third parties or posts illegal content by submitting a comment. We need your e-mail address to contact you if a third party should object to your published content as unlawful. The legal basis for the storage of your data is Art. 6 (1) point b and f GDPR. We reserve the right to delete comments if they are objected to as unlawful by third parties.

7) Use of Your Data for Direct Advertising

7.1 E-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The indication of additional possible data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will not send you an e-mail newsletter, unless you have expressly confirmed to us that you agree to the sending of the newsletter. We will then send you a confirmation e-mail asking you to confirm that you wish to receive future newsletters by clicking on an appropriate link. By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 (1) point a GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your e-mail address at a later time. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible person named above. After your cancellation, your e-mail address will immediately be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this declaration.

7.2 MailChimp

Our e-mail newsletters are sent via the technical service provider, The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This disclosure is made in accordance with Art. 6 (1) point f GDPR and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there. MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the e-mails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). The data are raised exclusively in a pseudonymized format and are not linked with other personal data from you. A direct personal relationship is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. Furthermore, MailChimp can use this data according to Art. 6 (1) point f GDPR even on the basis of its own legitimate interest in the demand-oriented design and optimization of the service as well as for market research purposes, for example to determine from which countries recipients come. However, MailChimp does not use the data of our newsletter recipients to address those recipients or pass that data on to third parties. To protect your data in the USA, we have concluded a data processing agreement ("Data-Processing-Agreement") with MailChimp on the basis of the standard contractual clauses of the European Commission to enable the transmission of your personal data to MailChimp. If interested, this data processing agreement can be viewed at the following Internet link: http://mailchimp.com/legal/forms/data-processing-agreement/. MailChimp is also certified under the US-European data protection agreement "Privacy Shield" and thus undertakes to comply with EU data protection regulations. The data protection regulations of MailChimp can be viewed at: https://mailchimp.com/legal/privacy/

8) Processing of Data for the Purpose of Order Handling

8.1 To process your order, we work together with the following service provider(s), which support us wholly or partially in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information. The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution within the framework of payment processing, if this is necessary for payment handling. If payment service providers are used, we explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) point b GDPR.

8.2 Use of Payment Service Providers

- Adyen

If you choose a payment method of the payment service provider Adyen, payment is processed by the payment service provider Adyen, Simon Carmiggeltstraat 6 - 50, 1011 DJ Amsterdam, Netherlands, to whom we send your order information (name, address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with Art. 6 (1) point b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Adyen and only to the extent necessary.

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by instalments" via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer takes place in accordance with Art. 6 (1) point b GDPR and only insofar as this is necessary for payment processing. PayPal reserves the right to carry out credit checks for the payment methods credit card via PayPal, direct debit via PayPal or, if offered, "purchase on account" or "payment by installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvency pursuant to Art. 6 (1) point f GDPR. PayPal uses the result of the credit assessment in relation to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on recognized scientific, mathematical-statistical methods. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including the credit agencies used, please refer to PayPal's data protection declaration at: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

9) Use of Videos

Use of Youtube Videos

This website uses the Youtube embedding function for display and playback of videos offered by the provider Youtube, which belongs to Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, the extended data protection mode is used to ensure, according to provider information, that user information will only be stored once the playback function of the video is started. When the playback of embedded YouTube videos is started, the provider sets "YouTube" cookies in order to collect information about user behavior. According to indications from Youtube, the use of those cookies is intended, among other things, to record video statistics, to improve user-friendliness and to avoid improper actions. If you are logged in to Google, your information will be directly associated with your account when you click on a video. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation takes place in particular according to Art. 6 (1) point f GDPR on the basis of the legitimate interests of Google in the insertion of personalized advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. Regardless of whether the embedded video is played back, a connection to the Google network "double click" is established when visiting this website. This may trigger further data processing beyond our control. Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. Further information on YouTube data protection can be found in the provider's data protection statement at: www.google.com/policies/privacy/

10) Online-Marketing

10.1 Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and the conversion tracking within the framework of Google AdWords, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the program of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine, in relation to the advertising campaigns data, how successful the individual advertising measures is. We are interested in showing you advertisements that are of interest to you. We want to make our website more interesting for you and to achieve a fair calculation of advertising costs. The conversion tracking cookie is set on a user’s browser, if he clicks on an AdWords ad delivered by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to recognize that the user clicked on the ad and was forwarded to this page. Each Google AdWords customer gets a different cookie. Thus, cookies cannot be traced via the website of AdWords customers. The information collected by the conversion cookies is used to provide aggregate conversion statistics to AdWords customers who have opted-in for conversion tracking. Customers are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by deactivating the Google Conversion Tracking cookie via your Internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 (1) point f GDPR. Google LLC, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. For more information about Google's privacy policy, please visit: https://privacy.google.com/intl/en-GB/take-control.html?categories_activeEl=sign-in You can permanently deactivate cookies for advertising preferences by blocking them via a respective setting of your browser software or by downloading and installing the browser plug-in, available under the following link: https://support.google.com/ads/answer/7395996 Please note that certain functions of this website may not be used or only to a limited extent, if you have deactivated the use of cookies.

10.2 Use of Voucher Marketing Service Providers

- Sovendus

Upon completion of the order process, we offer vouchers from the network of our partner, Sovendus. Sovendus is a voucher network that allows partner shops to prepare vouchers and distribute them to their customers. This network is operated by Sovendus GmbH, Moltkestr. 11, 76133 Karlsruhe. We therefore forward the data required to issue those vouchers to Sovendus. The data will only be forwarded to Sovendus once you have completed your purchase and clicked the Sovendus banner. Your data will not be stored by Sovendus at this point in time. The described processing of data takes place according to Art. 6 (1) f GDPR on the basis of the legitimate interest in the targeted advertising approach of the user by advertising third parties, as the user can profit from benefits granted by those third parties by using vouchers. The data protection regulations of the Sovendus voucher network can be found under the following link: https://www.sovendus.de/en/privacy_policy/

11) Web Analysis Services

11.1 Google Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called cookies, which are text files stored on your computer, to help the website analyze how users use the site. The information generated by the cookies about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening it and excludes a direct personal relationship. As a result of the extension, your IP address will previously be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we should point out that in that case you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them. You can download and install the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plug-in or for browsers on mobile devices, please click on the following link in order to set an opt-out cookie which disables Google Analytics to collect data on this website in the future (this opt-out cookie only functions for this browser and this domain. If you delete your cookies on this browser, you must click again on this link): Disable Google Analytics Google LLC, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. More information on how Google Analytics handles user data can be found in Google's privacy policy at: https://support.google.com/analytics/answer/6004245?hl=en

11.2 Google Universal Analytics

This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called cookies, which are text files stored on your computer, to help the website analyze how users use the site. The information generated by the cookies about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there. This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening it and excludes a direct personal relationship. As a result of the extension, your IP address will previously be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we should point out that in that case you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them. You can download and install the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plug-in or for browsers on mobile devices, please click on the following link in order to set an opt-out cookie which disables Google Analytics to collect data on this website in the future (this opt-out cookie only functions for this browser and this domain. If you delete your cookies on this browser, you must click again on this link): Disable Google Analytics Google LLC, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. This website also uses Google Analytics for a device-independent analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under "My data", "Personal data". More information on how Google Analytics handles user data can be found in Google's privacy policy at: https://support.google.com/analytics/answer/6004245?hl=en

11.3 Hotjar

This website uses the Hotjar web analysis service of Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788)

This tool enables us to retrace movements on our websites, on which Hotjar is deployed (so-called heatmaps). For example, it explains how far users scroll and which buttons they click how often. Furthermore, it is possible, when using this tool, to directly get feedback from our website users.

We are so provided with valuable information to make our websites even faster and more customer-friendly. The above analysis is carried out on the basis of our legitimate interests in optimization and marketing purposes and in interest-based design of our website in accordance with art. 6 (1) f GDPR. We pay particular attention to the protection of your personal data when using this tool. Therefore, we only can retrace which buttons you click and how far you scroll. Areas of sites that may contain personal information about you or third parties are automatically hidden by Hotjar and cannot be retraced at any time. With the help of a "Do Not Track Headers", Hotjar gives every user the opportunity to prevent the Hotjar tool from being used, so that no data about the visit of the respective website is recorded. It is a setting that all common browsers in up-dated versions support. To this end, your browser sends a request to Hotjar, demanding the tracking of the respective user to be deactivated. If you visit our website with different browsers/computers, you must use the "Do Not Track Header" for each browser/computer separately. For more detailed instructions and information about your browser, please refer to: https://www.hotjar.com/opt-out. For more information about Hotjar Ltd. and the Hotjar tool, please refer to: https://www.hotjar.com The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

11.4 New Relic

This site uses the web analytics service New Relic, operated by New Relic, Inc, 188 Spear St, San Francisco, CA 94105, USA. With the help of New Relic, pseudonymized visitor data are collected, evaluated and stored. This is done on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art. 6 (1) point f GDPR. Pseudonymized user profiles can be created and evaluated from this data for the same purpose. New Relic uses so-called cookies, i.e. small text files that are stored locally in the cache of the visitor's Internet browser. Among other things, these cookies allow the browser to be recognized and thus enable a more precise determination of statistical data. The user's IP address is part of the information collected, but it is pseudonymized immediately after collection and before storage for the purpose of excluding any possibility of personal reference. New Relic Inc., based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. New Relic will under no circumstances associate your personal data with other New Relic data. If you wish to object to the evaluation of user behavior via cookies, you can set your browser in a way that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies in certain cases or generally. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/uk/your-ad-choices/ to check whether New Relic's advertising cookies are set in your browser and, if so, to deactivate them. New Relic's privacy policy is available at https://newrelic.com/termsandconditions/cookie-policy

12) Retargeting/Remarketing/ Referral Advertising

12.1 Bing Ads (Microsoft Corporation)

This website uses the conversion tracking technology "Bing Ads" from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads will place a cookie on your computer if you access our website via a Microsoft Bing ad. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 180 days. They are not meant for personal identification. If the user visits certain pages of this website and if the cookie has not yet expired, we and Microsoft are able to recognize that the user has clicked the ad and has been forwarded to this page (conversion page). If personal data are processed in this context, this is done in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in effective marketing. The information collected via the conversion cookie is meant to compile conversion statistics, i.e. to register how many users have arrived at a conversion page after clicking the ad. We hereby learn the total number of users who clicked our ad and were forwarded to a conversion tracking tag page. However, we do not obtain any information by which users can be personally identified. Microsoft Corporation, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. If you do not wish to participate in tracking, you may object to this usage by easily deactivating the Bing Ads conversion tracking cookie via your internet browser and your user settings. In this case, you will not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/uk/your-ad-choices/ to check whether Microsoft advertising cookies are set in your browser and, if so, to deactivate them. For more information about Microsoft Bing Ads' privacy policy, please visit: https:// https://privacy.microsoft.com/en-US/

12.2 Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" of Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If the user has given us his explicit consent, his behavior can be tracked after he has seen or clicked on a Facebook advertisement. This process is designed to evaluate the impact of Facebook ads for statistical and market research purposes and may help to optimize future advertising efforts. Data collected shall remain anonymous and cannot be used to draw any conclusion about the identity of the user. However, those data are stored and processed by Facebook to enable a connection to the respective user profile and to allow Facebook to use those data for its own advertising purposes in accordance with the Facebook Privacy Policy (https://www.facebook.com/about/privacy/). You may allow Facebook and its partners to place ads on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations only take place if express consent is given in accordance with Art. 6 (1) point a GDPR. Consent to the use of the Facebook pixel may only be given by users who are older than 13 years of age. If you are younger, please ask your legal guardian for permission. Facebook Inc., based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. If you want to disable the use of cookies on your computer, you can set your Internet browser so that cookies can no longer be stored on your computer in the future and/or cookies that have already been stored will be deleted. However, when disabling all cookies, some functions of our internet pages may no longer be able to be executed. You can also disable the use of cookies by third parties such as Facebook on the following Digital Advertising Alliance website: http://www.aboutads.info/choices/

12.3 Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which enable us to advertise our website in Google search results, as well as on third-party websites. Provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) point f GDPR. Any additional processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account and information from your Google Account will be used for personalized ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data in connection with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to create target groups. You can permanently disable the setting of cookies for advertising preferences. You may download and install the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/ Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out how to set cookies and to make the relevant settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited. Google LLC, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. Further information and the data protection regulations regarding advertising and Google can be viewed at: http://www.google.com/policies/technologies/ads/

13) Tools and Miscellaneous

13.1 Google ReCaptcha

On this website we also use the reCAPTCHA function of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). This function is mainly used to distinguish whether an entry is made by a natural person or misused by automatic and automated processing. The service includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in determining the individual willingness of actions on the Internet and avoiding misuse and spam. Google LLC, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. Further information about Google reCAPTCHA and Google's privacy policy can be found at: https://policies.google.com/privacy?hl=en-GB

13.2 Google Customer Reviews (formerly Google Certified Dealer Program)

We cooperate with Google LLC in the framework of the "Google Customer Reviews" program. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). The program offers us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in a Google e-mail survey. If you give your consent pursuant to Art. 6 (1) point a GDPR, we transmit your e-mail address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our site. The feedback you provide will then be combined with our other reviews and displayed in our Google Customer Reviews logo and Merchant Center dashboard and will also be used for Google seller reviews. You can revoke your consent at any time by sending a message to the controller responsible for data processing or to Google. Google LLC, based in the United States, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU. For more information about Google's privacy practices with Google Customer Reviews, please visit https://support.google.com/merchants/?hl=en-GB#topic=7259123 For more information about Google Seller Ratings' privacy practices, visit this link: https://support.google.com/adwords/answer/2375474

13.3 ChannelPilot

This website uses ChannelPilot, an online marketing tool from Channel Pilot Solutions GmbH. They are used on the basis of Art. 6 para. 1 sentence 1 lit. f. DSGVO. ChannelPilot uses "cookies", which are text files placed on your computer. and which enable an analysis of your use of the website. The information generated by the cookie about your use of the website such as browser type/version, referrer URL (the previously visited page), host name of the accessing computer (IP address), time of the server request, are usually sent to a ChannelPilot server in Germany and stored there. The in the IP address transmitted by your browser within ChannelPilot will not be used with other data from ChannelPilot. In addition, the IP address of ChannelPilot for a short period only (usually 24 hours maximum) and then made unrecognisable. The intermediate storage takes place without exception to detect possible click fraud (bot detection). ChannelPilot will use this information on behalf of the operator of this website, to improve the performance of connected online marketing channels such as idealo.de or Google Shopping to rate. You may refuse the use of cookies by selecting the appropriate settings on your browser. appropriate setting of your browser software; however, we will instruct you that in this case you may not be able to use all the functions of these website to its full extent. You can also use the Collection of data generated by the cookie and transmitted to your use of the website (including your IP address) to ChannelPilot and the processing of these data. data by ChannelPilot by clicking on the following link available opt-out possibility: www.channelpilot.de/optout. There will be a Opt-Out-Cookie, which controls the future collection of your data when you visit this website. Website prevented. The opt-out cookie is only valid in the last used browser. If you delete the cookies in this browser, you must reactivate the opt-out cookie set. For more information about ChannelPilot related privacy, please visit at www.channelpilot.de/datenschutz

13.4 TRBO

On our site, trbo GmbH, Römerstrasse 6, 80801 München (http://www.trbo.com/) collects and stores data from which user profiles are created using pseudonyms to provide you with personalised customer benefits. For this purpose, cookies may be used that enable the recognition of an Internet browser. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and design our offer in line with demand. The pseudonymised user profiles are not combined with personal data about the bearer of the pseudonym without the express consent of the data subject to be given separately. You can object to this at any time by clicking on the following links: activate trbo and deactivate trbo.

13.5 Use of Kameleoon

This website uses the test and web analysis service Kameleoon. The program enables an analysis of user behavior based on user segmentation. By evaluating the logfile data, we can determine how the individual user segments visit the website, which landing pages are visited and how an increase in click rates can be achieved. For the analyses, cookies/the browser's local storage are used, as described above, which are linked with a pseudonymised ID. Your IP address will be made completely anonymous and will not be stored. The information generated by the cookie / local storage about your use of this website is transmitted to a Kameleoon server in Germany and stored there in aggregated and pseudonymised form. The IP address transmitted by your browser in the context of Kameleoon will not be merged with other Kameleoon data. The use of Kameleoon serves to evaluate your use of the website and to compile reports on website activities so that we can regularly improve our services. The legal basis for storing the cookie is the consent given (Art. 6 Par. 1 S. 1 lit. a DS-GMO). The further evaluation of the collected data is carried out over a period of max. 380 days on the basis of Art. 6 Par. 1 S. 1 lit. f DS-GMO. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You may also deactivate Kameleoon tracking at any time (thus preventing Kameleoon from collecting the data generated by the cookie and related to your use of the Site and Kameleoon from processing such data) by clicking on the following link: http://www.benuta.eu/#kameleoonOptout=true "

14) Rights of the Data Subject

14.1 The applicable data protection law grants you comprehensive rights of data subjects (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below :

- Right of access by the data subject pursuant to Art. 15 GDPR
- Right to rectification pursuant to Art. 16 GDPR
- Right to erase (“right to be forgotten”) pursuant to Art. 17 GDPR
- Right to restriction of processing pursuant to Art. 18 GDPR
- Right to be informed pursuant to Art. 19 GDPR
- Right to data portability pursuant to Art. 20 GDPR
- Right to withdraw a given consent pursuant to Art. 7 (3) GDPR
- Right to lodge a complaint pursuant to Art. 77 GDPR

14.2 RIGHT TO OBJECT

IF, WITHIN THE FRAMEWORK OF A CONSIDERATION OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON THE GROUNDS THAT ARISE FROM YOUR PARTICULAR SITUATION. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS WORTHY OF PROTECTION FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS. IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA WHICH ARE USED FOR DIRECT MARKETING PURPOSES. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of Storage of Personal Data

The duration of the storage of personal data is determined by the respective legal retention period (e.g. commercial and tax retention periods). After expiry of this period, the corresponding data will be routinely deleted, provided they are no longer necessary for the performance or initiation of the contract and/or there is no longer any legitimate interest on our part in the further storage.