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Our brands celebrate diversity

Design a home with personality

You are versatile and we love that! That's why our new brands are as diverse as you are - and they have one common goal: you'll find a rug that's just right for you. We'll tell you why we created our brands and what makes them special.

Content

» Our brands - That's you

» Pure - In harmony with nature

» Nest - For a colorful family life

» Pop - Always on trend

» Finest - Exclusive rug art

» Lytte - Fun & games in the kids' room

» Rugs & accessories for every lifestyle

Our brands - That's you

What we had in mind when we founded benuta in 2008 was a mission: To make living space a home - for every interior and lifestyle. We value diversity, an empathetic and tolerant approach and your opinions.

You inspired us. We created the benuta brands so that you can find a rug that really suits you - at every stage of your life.

If you are moving into your first home, benuta Pop has the trendy styles you need to express yourself creatively. benuta Pure accompanies you when you have found yourself and are in harmony with yourself and your environment. When you have a family or four-legged friends in the house, benuta Nest is there for you with its easy-care products. Lytte supports your children from an early age with imaginative motifs and child-friendly designs. benuta Finest gives you a touch of luxury when it's time for your dream interior.

It's important to us that you don't have to search long for a rug you love. Our brands guide you more easily to the designs that suit you and your lifestyle - no matter how often you change it. Customise your home and show who you are.

Pop

Always on trend

Express yourself! You have many facets and we love that. Your individual personality is also reflected in your interior - this way, everyone can see who you are and what makes you special. benuta Pop is for real interior lovers who like to make their home shine with trendy rugs & home accessories.

This is benuta Pop:

  • Creative styles - colourful, versatile and individual

  • Something for every budget

  • Always up to date

Looking for ideas for an interior update? Then take a look at the benuta Instashop and let the community inspire you. The newsletter not only offers exclusive discounts - it also keeps you up to date. You can sign up here.

Pure

In harmony with nature


Do you consciously embrace your environment and focus on the future? The world of benuta Pure is all about natural living, mindfulness and transparency. With rugs and accessories from this brand, you create a place of appreciation and inner balance.

This is benuta Pure:

  • Natural collections made from jute, sisal, wool & co.

  • Environmentally friendly materials (e.g. recycled synthetic fibres, undyed wool)

  • High-quality designs that will stay with you for a long time

We are committed to fair and environmentally conscious working and production conditions and are an active member of Care & Fair. Find out more about our seals and certificates here.

Nest

For a colourful family life

Rugs and home accessories from benuta Nest not only look good - they are also prepared for a colourful and versatile life. The collections from this brand are easy to clean and store. This way you can enjoy family time carefree and create a home that everyone enjoys.

This is benuta Nest:

  • Practical and easy to clean

  • Modern, cosy and stylish designs

  • Robust - for big and small, two-legged and four-legged friends

Our washable collections and dirt-repellent indoor and outdoor rugs are particularly easy to maintain. If you prefer the natural look, why not try sisal?

Finest

Exclusive rug art


Your home reflects your personal handwriting and is a collection of handpicked treasures. A selected rug is an essential key piece of this overall work of art and rounds off your individual style.

This is benuta Finest:

  • In-house designs that you can only find with us

  • Luxurious materials in premium quality
    Handmade rug art for connoisseurs

Whether an eclectic statement look or elegant lightness - rugs from this brand do justice to high-quality interiors and special living requirements.

Lytte

Fun & games in the kids' room


When children play, they are usually found on the floor. With Lytte, you create a safe and supportive environment in which your child can develop freely. Let them dive into the depths of the ocean, discover outer space or explore the jungle.

This is Lytte:

  • Easy-care children's rugs & play mats

  • Imaginative motifs for more creativity while playing

  • Safe romping on the floor

Tip: Round off your child's little world of adventure with matching accessories from our children's brand and place a non-slip underlay under the rug for even more safety.

Your benuta style team

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